So the biggest news today was the fact, Microsoft’s big mysterious reveal turned out to be a tablet that everyone has been whispering rumours about for the past week. While it may not have been the answer to the question about life, the universe and everything, The Microsoft Surface is still a pretty neat looking tablet.
I won’t go through all the details of it here because practically all the major tech blogs have pretty described it to the best of its abilities. However, I will give you this, the Surface is as Microsoft always was in the tech world, a blend between the best of both worlds. Whereas, I’ve always described Windows as a middle ground between Apple’s walled garden OS and Linux’s open source systems. Microsoft’s own tablet offering is a blend between the A tablet’s consumption simplicity and a laptop’s practical functionality.
However, whether or not this blend of both worlds works depends not on the hardware specs or Microsoft’s ability to create a flawless product, but on whether or not people will get past Microsoft’s age old stigma of being an old school evil corporation.
Truth be told, Microsoft generally makes good products. Ignoring the fact that it’s operating system seems to revolve around a good/bad cycle every release. It’s hardware is pretty decent. The Zune HD was one of the best MP3 players I have ever own. It’s mice served me well past being clicked into oblivion. The problem has always been that the company seems to make the worst marketing decisions in how they want to sell their products.
Aside from the Xbox which is a runaway success, they hardly popularise their peripherals, especially to the gaming community which serve a significant niche of die hard Windows users. The Zune was significantly tied to their Zune Marketplace, which for some inexplicable reason was only in the US, making it hard to obtain music as easily as iTunes. Plus, it wasn’t sold locally in stores either making importing the Zune much more expensive than the competitors, despite the fact that it was really good to use.
Then there is of course, Microsoft’s image as a company that was involve in antitrust suits because they tried to strongarm the competition. For a world that moves on so quickly in its innovations, this stigma just seems to stick in the minds of people for a very long time. Still, it’s long enough for Apple to show up and take the stage as the darling company that isn’t an evil corporation. An image that has lingered today not just in the fans of Apple and the haters of Microsoft, but in the casual users that just want to look use tech in their daily livess.
For the future of Microsoft’s products to really succeed, they need to do more than just look like an old man trying to dance with the latest hip-hop beat. They need to completely rewire people’s perception that the company isn’t staffed with old codgers. That despite their past, their innovations do have a point. Microsoft needs to show the world that they and not just their products are in fact, quite cool.
So while the Surface looks to be one hell of a product, one that I am willing to shelve out money for if their marketing doesn’t completely ruin it for us all, as long as they don’t keep making the same mistakes over and over again like a high price point or limited localised availability; it is easy for Microsoft to create non-paid word of mouth kudos from its users, something they seem to struggle with very much with their Windows Phone.
Time will tell on how well Microsoft changes its image. I for one will a least still buy their products for as long as I have a reason to keep buying them, since as a geek, I’m more interested in practicality of the offering and the principles of tech and that a company upholds at present rather than something that happened before I hit puberty. To think that some people still call Microsoft a company run by old men not with the times.
Naoko’s take on the Surface
Tags: commentary, mashable, microsoft, rant, surface, tablet
Category: Commentary
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Writer’s note: OMG THE PUNS. The bad puns. *holds face in hands*
This morning Microsoft announced the launch of their own tablet, the Microsoft Surface. In terms of specs I’ll let Edrei talk to you about it (Update by Edrei: Didn’t talk about the specs, but I did talk about something Surface related), but I just wanted to latch onto one line pointed out by Mashable:
The first of its kind, Surface is designed to work as both tablet and PC and comes in a version running Windows RT as well as a version running Windows 8 Pro.
My initial reaction?
NO NO NO NO NO MICROSOFT DON’T DO THIS!
Hysterics aside, I really think this is one of the fastest ways to kill a tablet. One of the reasons why the iPad and the Kindle and other tablets have succeeded is because they divorced user expectations about what tablets are; aka not a laptop replacement. Tablets have been turned into a media consumption device, and the UIs have been created to match that.
I believe that it will be the UI that will be the killer on the Surface. Also I apologise for that pun, it was completely unintended. That said, the PC and the tablet are two completely devices with two completely different user interface. You can’t expect a tablet to behave the same way a PC does; it’s not a screen which uses a finger instead of a mouse to navigate, unless Microsoft intends to make the tablet a reiteration of the very first few Mac computers which did not have right click.
I can understand that perhaps Microsoft wants to push the limits of the hardware, as they say in the article, but I can’t help thinking that this is perhaps the most wrong way to go. Microsoft may be right in wanting to push the limits of hardware and software, but honestly speaking? I expect the Surface to go the way of many an Android tablet that’s not a Galaxy: Niche.